Last updated 22 September 2026.
The controller for personal data processed through violetkeep.com is the operator of violetkeep.com. Contact: [email protected].
| Item | Why | Retention |
|---|---|---|
| Nickname | Naming you in the game | Until you delete the account |
| Email address | Identifying the account so you can log back in | Until you delete the account |
| Password hash | Letting you log in without us ever holding the password | Until you delete the account |
| Sign-up date | Support and abuse handling | Until you delete the account |
| Google account identifier | Only if you chose to sign in with Google, so we recognise you next time | Until you delete the account |
There is nothing beyond that table. No legal name, no address, no date of birth, no telephone number and no card details at any point, because nothing in this keep is sold. Your password exists here only as a hash that cannot be turned back. We keep all of it to provide the account you asked for and for no other purpose. Deleting the account from your account page wipes the lot at once, with no waiting.
| Item | Purpose | Retention |
|---|---|---|
| Coin balance, level, missions, game settings | Continuing your game | Until you clear browser data |
| Age confirmation | Not asking again on every page | Until you clear browser data |
| Cookie choice | Remembering your consent | Until you clear browser data |
All of that lives on the device you are holding and is never sent beyond it.
Signing in with Google is optional and the email form is equivalent. If you use Google, it asks you to approve the request and then hands back three things: a permanent identifier for the Google account, your email address, and your first name, which we offer as a nickname to begin with. We request nothing further: no contacts, no calendar, no Drive, no profile photo, no authority to act on your behalf. The password never reaches us. Google's treatment of the sign-in falls under Google's own privacy policy.
The identifier, the email address and the nickname you confirm are stored; nothing else is. Deleting the account deletes all three immediately. You can revoke our access at any point under "Third-party apps with account access" in your Google account, and the games still work - you simply sign in with an email address and password. No Google script is included on these pages, so nothing is sent to Google unless you press the button. Lawful basis: performance of a contract.
With "Accept all" we load Google Analytics and Google Ads tags, which measure visits and whether an advert resulted in play - for example that a first spin was taken. Google receives your IP address, device information and those events. With "Essential only" the tags run in consent mode: no cookies and no advertising identifiers. Lawful basis: consent.
Routine server request logs are held for a short time by the company that hosts this site, for security. Basis: legitimate interests.
Whenever you wish you may see what is held, have it put right or erased, limit or object to its use, and take back your consent. Deleting the account clears the account records at once; clearing this site's data in the browser clears the remainder. You can complain to the ICO at ico.org.uk.
You must be 18 or over to play on Violet Keep. Coins are virtual and hold no monetary value; none of them can be bought, sold, withdrawn or traded. Nothing on the site is for sale, no prize of real value exists, and skill here transfers to real-money gambling not at all.
If gambling is a problem, help is free and confidential: National Gambling Helpline 0808 8020 133, 24 hours a day · BeGambleAware · GamCare · Our responsible play policy